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Arohpes is a modern beauty brand that sells bath bombs and facial skin care products, distributed through online sales and retail.
The average consumer for Arohpes is mostly young women who are driven with good careers. They are educated and have a really strict criteria about what they’re looking for in a beauty brand.
The design goals for Arohpes were to create a brand identity that was clean, feminine, and captivating. We wanted to communicate a sense of trust and credibility through the brand identity that caters to our young women audience.
Proper’s primary pink was chosen to create the “feminine” feeling of the brand while yellow was chosen as the secondary color to radiate cleanliness and clarity.
Tasked with the goal of creating packaging that set Arohpes apart when placed in retail settings next to competitors so that they stand out, as well as captivate our target consumers.
I chose to stick to the primary and secondary color palettes to maintain consistency while also targeting our demographics.
