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Human Behaviour is a one-product only wine company that makes the world’s best red wine at an affordable cost.
The target audience is younger people who are recent graduates or students who are still in college who love to host house parties for drinks.
The design goals for Human Behaviour were to create a brand identity that was bold, funky, and reddish. We wanted to communicate a sense of novelty and bravery towards our audience.
The paper texture, as well as the young person wearing the denim jacket symbolize youth, as well as the optimism and novelty of the future generation.
Red is chosen as the primary color because it communicates courage, strength, bravery, as well as being aligned with the color of the red wine itself.
