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MDTN App provides a modern and individualized approach to achieving mindfulness and better sleep with a tap of a button from your mobile app.
The target audience is mostly busy professionals who are into mindfulness and meditation. They are into personal development and are typically successful with their careers.
Black/dark greyish color is chosen as the primary color because it evokes a sense of elegance and the darkness of the night, whereas blue is chosen as the secondary to symbolize positivity and calamity.
MDTN wanted to rebrand their whole mobile app so that they can cater better to their busy professional audience, and in this case, a new brand identity for the mobile app is needed to evoke a sense of community, well-being, and calm.
