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Sophie is a soap brand for women that is made of all natural ingredients for everyday use.
Young women who are conscious about the environment and climate change. These women are usually busy professionals with college degree.
The design goals for Sophie were to create a brand identity that was elegant, premium, and sleek. We wanted to communicate a sense of trust and credibility through the brand identity.
Grey blue color was chosen as the primary palette in this case because it communicates minimalism and elegance. Pairing this with black, it evokes a sense of “premium” that this brand is trying to achieve.
Sophie’s packaging is usually a recycled paper box since it’s all about being environmentally friendly.
And the grey and black colors were specifically chosen to communicate its premium quality.
