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Wanderlust Magazine provides the best travel advice and recommendations, as well as tips and tricks that people can do to get the best out of their trips.
The target audience is travel enthusiast and travel content creators who are into exploring different parts of the world, as well as going to other exotic places.
The design goals for Proper were to create a brand identity that give a sense of community, welcoming, and soothing. We wanted to communicate a sense of belonging through the brand identity.
Black was chosen as the primary color to communicate sophistication and a sense of elegance that traveling can bring to someone, as well as a contrast color to any other photography that will be put on the website so that they stand out more.
